The Business Camp Method®

The Business Camp Method®, by Marketing Consulting Services, makes it possible to manage a diverted group of stakeholders to co-creation breakthroughs as i.e. new strategies, concepts and products in a very short period of time, even hours, through a intensive consensus drive innovation process.

 

Marketing Consulting Services is responsible for designing and managing  the camp process and the results at the elective.

The results are based on strong prior analysis, ensuring that the
Camp is able to target the clear ambitious goals of the company.
The results are co-created by selected participants from a range
of competencies and experience grades, under the direction of
professional process managers.

Participants will be in mixed groups with strengths in a range of
relevant fields, such as: Market Assessment, Sales & Marketing,
Law, Economy & Finance, Logistics, Creativity, etc.

 

The aim is to utilise the mix of skills and knowledge to develop
interesting and innovative business solutions while allowing the
company and students to learn from each other in a collaborative
process.

The Business Camp concept is a mixture of group work, assembly
discussions and external inspiration.

The best solutions, described in detail, are presented to the panel
of judges, and tested for their practical feasibility.